/* ============================================================
   ADVIWE MEDIA — common stylesheet (all pages)
   Upload to: assets/css/style.css
   Order: tokens → base → header → sections → footer → responsive
   ============================================================ */

:root{
  --ink:#141019; --ink-2:#1D1725; --ink-3:#292133;
  --paper:#EDEFF3; --paper-2:#FFFFFF;
  --blush:#F5BEBE; --sky:#8FBEF5; --dim:#A79FB4;
  --line:rgba(255,255,255,.11); --line-dark:rgba(20,16,25,.12);

  --display:"Archivo",system-ui,sans-serif;
  --body:"Manrope",system-ui,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,monospace;

  --pad:clamp(20px,5vw,72px);
  --gap:clamp(28px,4vw,56px);
  --max:1280px;
  --radius:18px;
}

*,*::before,*::after{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px}
body{
  margin:0;background:var(--ink);color:#EFEBF3;
  font-family:var(--body);font-size:16px;line-height:1.65;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit}

h1,h2,h3,h4{
  font-family:var(--display);font-variation-settings:"wdth" 112;
  font-weight:800;line-height:.98;letter-spacing:-.02em;
  margin:0;text-transform:uppercase;
}
h1 em,h2 em{font-style:normal;color:var(--blush)}

.wrap{width:100%;max-width:var(--max);margin-inline:auto;padding-inline:var(--pad)}
section{padding-block:clamp(60px,9vw,120px);position:relative}

.light{background:var(--paper);color:var(--ink)}
.light .eyebrow{color:#6D6479}
.light .lede{color:#413A4C}
.light h2 em{color:#B4577A}

.eyebrow{
  font-family:var(--mono);font-size:11px;letter-spacing:.22em;
  text-transform:uppercase;color:var(--dim);
  display:flex;align-items:center;gap:10px;margin:0 0 20px;
}
.eyebrow::before{content:"";width:26px;height:1px;background:var(--blush);flex:none}
.lede{color:var(--dim);max-width:58ch;font-size:clamp(15px,1.15vw,17px)}

.sec-head{
  display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);
  gap:var(--gap);align-items:end;margin-bottom:clamp(36px,5vw,60px);
}
.sec-head h2{font-size:clamp(34px,6vw,74px)}

/* ---------- buttons ---------- */
.btn{
  --bg:var(--blush);--fg:var(--ink);
  display:inline-flex;align-items:center;gap:10px;
  background:var(--bg);color:var(--fg);
  padding:14px 24px;border-radius:100px;border:1px solid transparent;
  font-family:var(--mono);font-size:12px;font-weight:500;
  letter-spacing:.13em;text-transform:uppercase;cursor:pointer;
  transition:transform .25s cubic-bezier(.2,.8,.3,1),background .25s;
}
.btn:hover{transform:translateY(-3px)}
.btn svg{width:11px;height:11px;fill:currentColor;transition:transform .25s}
.btn:hover svg{transform:translate(2px,-2px)}
.btn.ghost{--bg:transparent;--fg:#EFEBF3;border-color:var(--line)}
.btn.ghost:hover{--bg:rgba(255,255,255,.07)}
.btn.sky{--bg:var(--sky)}
.light .btn.ghost{--fg:var(--ink);border-color:var(--line-dark)}
.light .btn.ghost:hover{--bg:rgba(20,16,25,.05)}

/* ============================================================
   HEADER
   ============================================================ */
.site-head{
  position:fixed;inset:0 0 auto 0;z-index:80;
  display:flex;align-items:center;justify-content:space-between;
  gap:20px;padding:14px var(--pad);
  transition:background .3s,border-color .3s;
  border-bottom:1px solid transparent;
}
.site-head.stuck{
  background:rgba(20,16,25,.85);backdrop-filter:blur(14px);
  border-bottom-color:var(--line);
}
.brand{display:flex;align-items:center;flex:none}
.brand img{height:42px;width:auto;max-width:175px;object-fit:contain}
.brand-text{
  font-family:var(--display);font-variation-settings:"wdth" 118;
  font-weight:800;font-size:20px;text-transform:uppercase;
}
.brand-text span{color:var(--blush)}

.nav{display:flex;align-items:center;gap:2px}
.nav > a,.drop-btn{
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;
  text-transform:uppercase;padding:9px 14px;border-radius:100px;
  color:#CFC8DA;background:none;border:0;cursor:pointer;
  display:inline-flex;align-items:center;gap:6px;
  transition:color .2s,background .2s;
}
.nav > a:hover,.drop-btn:hover{color:#fff;background:rgba(255,255,255,.07)}
.nav > a.active{color:#fff;background:rgba(245,190,190,.14)}
.drop{position:relative}
.drop-btn svg{width:9px;height:9px;fill:currentColor;transition:transform .25s}
.drop.open .drop-btn svg{transform:rotate(180deg)}
.drop-menu{
  position:absolute;left:0;top:calc(100% + 10px);min-width:170px;
  background:var(--ink-2);border:1px solid var(--line);border-radius:14px;
  padding:8px;display:grid;gap:2px;
  opacity:0;visibility:hidden;transform:translateY(-6px);
  transition:.2s ease;box-shadow:0 20px 50px rgba(0,0,0,.5);
}
.drop:hover .drop-menu,.drop:focus-within .drop-menu,.drop.open .drop-menu{
  opacity:1;visibility:visible;transform:none;
}
.drop-menu a{
  padding:10px 14px;border-radius:9px;font-size:13.5px;font-weight:600;
  transition:background .2s;
}
.drop-menu a:hover{background:rgba(245,190,190,.13)}

.head-actions{display:flex;align-items:center;gap:10px}

/* burger + mobile menu */
.burger{
  display:none;width:42px;height:42px;border-radius:50%;
  border:1px solid var(--line);background:transparent;color:#fff;
  align-items:center;justify-content:center;cursor:pointer;
}
.burger span{display:block;width:16px;height:1.5px;background:currentColor;position:relative;transition:.25s}
.burger span::before,.burger span::after{
  content:"";position:absolute;left:0;width:16px;height:1.5px;background:currentColor;transition:.25s;
}
.burger span::before{top:-5px}.burger span::after{top:5px}
body.menu-open .burger span{background:transparent}
body.menu-open .burger span::before{top:0;transform:rotate(45deg)}
body.menu-open .burger span::after{top:0;transform:rotate(-45deg)}

.mobile-menu{
  position:fixed;inset:0;z-index:75;background:var(--ink);
  padding:100px var(--pad) 40px;overflow-y:auto;
  display:grid;align-content:start;gap:4px;
  opacity:0;visibility:hidden;transition:.3s;
}
body.menu-open .mobile-menu{opacity:1;visibility:visible}
body.menu-open{overflow:hidden}
.mobile-menu > a{
  font-family:var(--display);font-variation-settings:"wdth" 110;
  font-size:32px;font-weight:800;text-transform:uppercase;
  padding:12px 0;border-bottom:1px solid var(--line);
}
.mobile-menu > a.active{color:var(--blush)}
.m-group{margin-top:22px}
.m-group h6{
  margin:0 0 10px;font-family:var(--mono);font-size:10px;font-weight:500;
  letter-spacing:.2em;text-transform:uppercase;color:var(--dim);
}
.m-group div{display:flex;flex-wrap:wrap;gap:8px}
.m-group a{
  font-family:var(--mono);font-size:12px;letter-spacing:.1em;text-transform:uppercase;
  border:1px solid var(--line);border-radius:100px;padding:10px 16px;
}

/* ============================================================
   HOME HERO + DASHBOARD PANEL
   ============================================================ */
.hero{padding-top:clamp(120px,15vw,180px);padding-bottom:clamp(50px,7vw,90px);overflow:hidden}
.hero::after{
  content:"";position:absolute;z-index:-1;width:min(760px,90vw);aspect-ratio:1;
  right:-16%;top:-24%;
  background:radial-gradient(circle,rgba(143,190,245,.19),transparent 62%);
  pointer-events:none;
}
.hero-grid{display:grid;grid-template-columns:1.08fr .92fr;gap:var(--gap);align-items:center}
.hero h1{font-size:clamp(42px,7.6vw,100px);margin-bottom:26px}
.hero h1 .thin{
  display:block;font-variation-settings:"wdth" 88;font-weight:400;
  font-size:.42em;letter-spacing:.01em;color:var(--dim);margin-bottom:.35em;
}
.hero-cta{display:flex;flex-wrap:wrap;gap:12px;margin-top:30px}

.panel{
  background:linear-gradient(160deg,var(--ink-2),#171220);
  border:1px solid var(--line);border-radius:var(--radius);
  overflow:hidden;box-shadow:0 40px 90px rgba(0,0,0,.45);
}
.panel-top{
  display:flex;align-items:center;gap:7px;padding:13px 18px;
  border-bottom:1px solid var(--line);background:rgba(255,255,255,.02);
}
.panel-top i{width:8px;height:8px;border-radius:50%;background:var(--ink-3);flex:none}
.panel-top i:nth-child(1){background:var(--blush)}
.panel-label{
  font-family:var(--mono);font-size:10px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--dim);margin-left:auto;
}
.panel-metrics{display:grid;grid-template-columns:repeat(3,1fr)}
.panel-metrics div{padding:20px 18px;border-right:1px solid var(--line)}
.panel-metrics div:last-child{border-right:0}
.panel-metrics span{
  font-family:var(--mono);font-size:10px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--dim);display:block;margin-bottom:6px;
}
.panel-metrics strong{
  font-family:var(--mono);font-size:clamp(19px,2.1vw,26px);font-weight:700;
  font-variant-numeric:tabular-nums;letter-spacing:-.02em;
}
.panel-chart{
  display:flex;align-items:flex-end;gap:5px;height:104px;
  padding:20px 18px;border-block:1px solid var(--line);
}
.panel-chart b{
  flex:1;background:linear-gradient(180deg,var(--sky),rgba(143,190,245,.22));
  border-radius:3px 3px 0 0;height:12%;
  transition:height 1.1s cubic-bezier(.2,.8,.3,1);
}
.panel-chart b:nth-child(even){background:linear-gradient(180deg,var(--blush),rgba(245,190,190,.2))}
.panel-feed{padding:8px 18px 16px;margin:0}
.panel-feed li{
  list-style:none;display:flex;align-items:center;gap:12px;
  font-family:var(--mono);font-size:11.5px;color:var(--dim);
  padding:9px 0;border-bottom:1px dashed var(--line);
}
.panel-feed li:last-child{border-bottom:0}
.panel-feed li u{text-decoration:none;color:#EFEBF3}
.panel-feed li em{margin-left:auto;font-style:normal;color:var(--sky)}
.panel-note{
  font-family:var(--mono);font-size:10px;letter-spacing:.14em;
  text-transform:uppercase;color:#6F6780;text-align:center;margin-top:14px;
}

/* ============================================================
   INNER PAGE HERO (about / services / contact)
   ============================================================ */
.page-hero{
  padding-top:clamp(130px,16vw,190px);padding-bottom:clamp(44px,6vw,72px);
  border-bottom:1px solid var(--line);overflow:hidden;
}
.page-hero::after{
  content:"";position:absolute;z-index:-1;width:min(640px,80vw);aspect-ratio:1;
  right:-14%;top:-30%;
  background:radial-gradient(circle,rgba(245,190,190,.14),transparent 62%);
  pointer-events:none;
}
.crumbs{
  font-family:var(--mono);font-size:11px;letter-spacing:.16em;
  text-transform:uppercase;color:var(--dim);margin:0 0 18px;
  display:flex;gap:10px;align-items:center;
}
.crumbs a:hover{color:var(--blush)}
.crumbs span{opacity:.4}
.page-hero h1{font-size:clamp(40px,7.4vw,92px);max-width:16ch}
.page-hero .lede{margin-top:22px}

/* ============================================================
   MARQUEES
   ============================================================ */
.strip{background:var(--blush);color:var(--ink);padding:16px 0;overflow:hidden}
.marquee{display:flex;width:max-content}
.marquee-run{animation:slide 34s linear infinite}
.marquee-group{display:flex;align-items:center;flex:none}
.marquee-group span{
  display:flex;align-items:center;gap:22px;padding-inline:22px;
  font-family:var(--display);font-variation-settings:"wdth" 100;
  font-weight:700;font-size:clamp(14px,1.5vw,19px);
  text-transform:uppercase;letter-spacing:.03em;white-space:nowrap;
}
.marquee-group span::after{content:"✳";font-size:.72em;opacity:.5}
@keyframes slide{to{transform:translateX(-50%)}}

.clients{padding-block:clamp(48px,6vw,80px)}
.clients .eyebrow{justify-content:center;margin-bottom:34px}
.logo-track{display:flex;width:max-content;animation:slide 40s linear infinite}
.logo-track .marquee-group{gap:clamp(40px,6vw,84px);padding-inline:clamp(20px,3vw,42px)}
.logo-track img{
  height:34px;width:auto;object-fit:contain;
  filter:grayscale(1) brightness(0) invert(1);opacity:.42;
  transition:opacity .3s,filter .3s;
}
.logo-track img:hover{opacity:1;filter:none}

/* ============================================================
   STATS
   ============================================================ */
.stats{
  display:grid;grid-template-columns:repeat(4,1fr);
  border-top:1px solid var(--line);margin-top:clamp(38px,5vw,60px);
}
.stats.three{grid-template-columns:repeat(3,1fr)}
.light .stats{border-color:var(--line-dark)}
.stat{padding:30px 26px 0;border-right:1px solid var(--line)}
.light .stat{border-color:var(--line-dark)}
.stat:last-child{border-right:0}
.stat b{
  display:block;font-family:var(--mono);font-weight:700;
  font-size:clamp(38px,4.6vw,60px);line-height:1;
  font-variant-numeric:tabular-nums;letter-spacing:-.04em;
}
.stat b i{font-style:normal;color:var(--blush)}
.light .stat b i{color:#B4577A}
.stat span{
  display:block;margin-top:12px;font-family:var(--mono);font-size:11px;
  letter-spacing:.16em;text-transform:uppercase;color:var(--dim);
}
.light .stat span{color:#6D6479}

/* ============================================================
   SERVICE CARDS
   ============================================================ */
.cards{
  display:grid;grid-template-columns:repeat(3,1fr);gap:1px;
  background:var(--line-dark);border:1px solid var(--line-dark);
  border-radius:var(--radius);overflow:hidden;
}
.card{background:var(--paper);padding:clamp(26px,2.6vw,38px);transition:background .3s}
.card:hover{background:var(--paper-2)}
.card .num{
  font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:.1em;
  color:#B4577A;display:block;margin-bottom:16px;
}
.card h3{font-size:clamp(19px,1.7vw,23px);margin-bottom:12px;font-variation-settings:"wdth" 104}
.card p{margin:0;color:#4B4356;font-size:14.5px;line-height:1.65}

/* ============================================================
   ADVERTISER / PUBLISHER SPLIT
   ============================================================ */
.split{display:grid;grid-template-columns:1fr 1fr;gap:20px}
.side{
  border:1px solid var(--line);border-radius:var(--radius);
  padding:clamp(28px,3.2vw,46px);position:relative;overflow:hidden;
  background:linear-gradient(165deg,var(--ink-2),var(--ink));
}
.side::before{content:"";position:absolute;inset:auto auto 0 0;height:3px;width:100%;background:var(--accent)}
.side.adv{--accent:var(--sky)}
.side.pub{--accent:var(--blush)}
.side h3{font-size:clamp(26px,3vw,40px);margin-bottom:16px}
.side h3 em{font-style:normal;color:var(--accent)}
.side ul{margin:22px 0 30px;padding:0;list-style:none;display:grid;gap:11px}
.side ul li{display:flex;gap:11px;font-size:14.5px;color:var(--dim)}
.side ul li::before{
  content:"";flex:none;width:6px;height:6px;margin-top:8px;
  background:var(--accent);transform:rotate(45deg);
}
.side .pair{display:flex;flex-wrap:wrap;gap:10px}

/* ============================================================
   PROCESS
   ============================================================ */
.proc-grid{display:grid;grid-template-columns:.85fr 1.15fr;gap:var(--gap);align-items:start}
.proc-sticky{position:sticky;top:110px}
.step{
  display:grid;grid-template-columns:auto 1fr;gap:clamp(18px,2.2vw,32px);
  padding:clamp(24px,2.6vw,34px) 0;border-top:1px solid var(--line-dark);
}
.step:last-child{border-bottom:1px solid var(--line-dark)}
.step-no{
  font-family:var(--mono);font-size:12px;font-weight:700;
  letter-spacing:.1em;color:#B4577A;padding-top:5px;
}
.step h3{font-size:clamp(20px,2.1vw,28px);margin-bottom:12px;font-variation-settings:"wdth" 104}
.step p{margin:0;color:#4B4356;font-size:14.5px}
.step ul{margin:16px 0 0;padding:0;list-style:none;display:flex;flex-wrap:wrap;gap:8px}
.step ul li{
  font-family:var(--mono);font-size:11px;letter-spacing:.06em;text-transform:uppercase;
  padding:7px 13px;border-radius:100px;border:1px solid var(--line-dark);color:#5B5367;
}

/* ============================================================
   QUOTE + CTA BAND
   ============================================================ */
.quote{background:var(--ink-2)}
.quote blockquote{
  margin:0;font-family:var(--display);font-variation-settings:"wdth" 92;
  font-weight:600;font-size:clamp(22px,3.4vw,44px);line-height:1.18;
  letter-spacing:-.02em;max-width:22ch;text-wrap:balance;
}
.quote blockquote em{font-style:normal;color:var(--sky)}
.quote-grid{display:grid;grid-template-columns:1.25fr .75fr;gap:var(--gap);align-items:end}

.cta-band{background:var(--ink-2);border-block:1px solid var(--line)}
.cta-grid{display:grid;grid-template-columns:1.2fr .8fr;gap:var(--gap);align-items:center}
.cta-grid h2{font-size:clamp(38px,6.4vw,80px)}
.cta-grid .right{display:flex;justify-content:flex-end}

/* ============================================================
   CONTACT PAGE
   ============================================================ */
.contact-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:var(--gap);align-items:start}
.contact-list{list-style:none;margin:10px 0 0;padding:0;display:grid;gap:2px}
.contact-list li{padding:18px 0;border-top:1px solid var(--line)}
.contact-list li:first-child{border-top:0}
.contact-list span{
  display:block;font-family:var(--mono);font-size:10px;letter-spacing:.2em;
  text-transform:uppercase;color:var(--dim);margin-bottom:7px;
}
.contact-list a,.contact-list p{margin:0;font-size:17px;font-weight:600;line-height:1.5}
.contact-list a:hover{color:var(--blush)}

.form{
  background:var(--ink-2);border:1px solid var(--line);
  border-radius:var(--radius);padding:clamp(24px,3vw,40px);
  display:grid;gap:16px;
}
.field{display:grid;gap:8px}
.field label{
  font-family:var(--mono);font-size:10px;letter-spacing:.18em;
  text-transform:uppercase;color:var(--dim);
}
.field input,.field textarea{
  width:100%;background:rgba(255,255,255,.04);color:#fff;
  border:1px solid var(--line);border-radius:11px;
  padding:13px 15px;font-family:var(--body);font-size:15px;
  transition:border-color .2s,background .2s;
}
.field textarea{resize:vertical;min-height:120px}
.field input:focus,.field textarea:focus{
  outline:none;border-color:var(--blush);background:rgba(255,255,255,.06);
}
.row-2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.hp{position:absolute;left:-9999px}
.form-note{font-size:12px;color:#6F6780;margin:0}
.flash{
  display:none;padding:14px 18px;border-radius:12px;
  background:rgba(143,190,245,.13);border:1px solid var(--sky);
  font-size:14.5px;margin-bottom:22px;
}
.flash.show{display:block}

.map-wrap{padding-top:0}
.map-embed{
  border:1px solid var(--line);border-radius:var(--radius);
  overflow:hidden;line-height:0;
}
.map-embed iframe{width:100%;height:min(60vw,440px);border:0;filter:grayscale(.35) contrast(1.05)}

/* ============================================================
   FOOTER
   ============================================================ */
.site-foot{background:#0F0C14;padding-block:clamp(56px,7vw,90px) 0}
.foot-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:var(--gap)}
.foot-grid h4{
  font-family:var(--mono);font-size:10px;font-weight:500;letter-spacing:.2em;
  color:var(--dim);margin:0 0 18px;text-transform:uppercase;
}
.foot-grid ul{list-style:none;margin:0;padding:0;display:grid;gap:11px}
.foot-grid ul a{font-size:14.5px;color:#C6BFD2;transition:color .2s,padding-left .2s}
.foot-grid ul a:hover{color:var(--blush);padding-left:5px}
.foot-about img{height:44px;width:auto;max-width:175px;object-fit:contain}
.foot-about p{color:var(--dim);font-size:14.5px;max-width:34ch;margin:18px 0 0}
.foot-btm{
  margin-top:clamp(44px,5vw,70px);padding-block:22px;
  border-top:1px solid var(--line);
  display:flex;flex-wrap:wrap;gap:14px;justify-content:space-between;
  font-family:var(--mono);font-size:11px;letter-spacing:.08em;
  text-transform:uppercase;color:#6F6780;
}
.foot-btm p{margin:0}
.foot-btm a{color:var(--blush)}

/* to top */
.totop{
  position:fixed;right:20px;bottom:20px;z-index:70;
  width:46px;height:46px;border-radius:50%;
  background:var(--blush);color:var(--ink);border:0;cursor:pointer;
  display:grid;place-items:center;opacity:0;pointer-events:none;
  transition:.28s;box-shadow:0 10px 30px rgba(0,0,0,.4);
}
.totop.show{opacity:1;pointer-events:auto}
.totop svg{width:13px;height:13px;fill:currentColor}

/* reveal */
.reveal{opacity:0;transform:translateY(26px);transition:opacity .7s ease,transform .7s cubic-bezier(.2,.8,.3,1)}
.reveal.in{opacity:1;transform:none}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width:1080px){
  .nav{display:none}
  .burger{display:flex}
  .hero-grid,.sec-head,.proc-grid,.quote-grid,.contact-grid,.cta-grid{grid-template-columns:1fr}
  .proc-sticky{position:static}
  .cards{grid-template-columns:repeat(2,1fr)}
  .foot-grid{grid-template-columns:1fr 1fr}
  .sec-head{align-items:start}
  .cta-grid .right{justify-content:flex-start}
}
@media (max-width:720px){
  .stats,.stats.three{grid-template-columns:1fr 1fr}
  .stat{padding:24px 18px 0;border-bottom:1px solid var(--line)}
  .light .stat{border-bottom-color:var(--line-dark)}
  .stat:nth-child(2n){border-right:0}
  .stat:nth-last-child(-n+2){border-bottom:0}
  .cards{grid-template-columns:1fr}
  .split{grid-template-columns:1fr}
  .panel-metrics{grid-template-columns:1fr}
  .panel-metrics div{border-right:0;border-bottom:1px solid var(--line);padding:15px 18px}
  .row-2{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr}
  .head-actions .btn.cta{display:none}
}
@media (prefers-reduced-motion:reduce){
  *{animation-duration:.01ms!important;animation-iteration-count:1!important;transition-duration:.01ms!important}
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none}
}